Archive for the ‘Web Developmet’ Category

The Live Chat Trend

Wednesday, December 12th, 2012

You want to make it as easy as possible for your customers to communicate with your business. You’d like your customers to have a simple and fast way to contact your small business if they have questions or inquiries about a product or service. Maybe, then, it is time to install a live-chat application on your business’s website.

Anyone home?

Recently, Ivana Taylor wrote an article for the American Express OPEN Forum about live chat and how it can make a company more accessible to consumers. Have you ever walked around a department store in search of an employee to answer your question? It’s frustrating. With live chat, your customers won’t have that encounter when visiting your website. They can ask you a question and get the response right away.

Live chat apps

There are many live chat apps out there. Some are expensive, but there are several out there that are great for the small business owner. A very simple one is called Olark’s live chat tool. This is simple to operate, and, as there are no extra features, easy to maintain. However, if you’re looking for something a little more robust, one of these three may be what you are looking for. LiveChat.com, SnapEngage, and LivePerson are all inexpensive and have the added feature of allowing the business owner to live chat via mobile device. This is very convenient if you are always on the go.

The trend

Live chat has become a recent trend as it can put companies ahead of their competitors. It can help small business owners win the confidence of clients and build long term relationships with them.

Elements of Good Apps

Wednesday, August 10th, 2011

A good app is one that offers value. But what determines that value? A large consideration for that answer is the functionality of the app itself, be it practical or entertaining. However, it’s important to consider the design and development put into the app. If Angry Birds crashes unexpectedly in your favorite level, then does that app still contain value? No matter what the case, if you’re debating purchasing a hot new app, here are a few key factors to consider when determining any app’s inherit value.

Stability and Reliability

A good app is one that has been rigorously tested. There are several outlying factors that can determine how an app will function and, if not tested all possible situations, you might find yourself using an app with limited functionality. Some things to consider when looking at the stability and reliability of an app: does it work without WIFI? Does it work when on airplane mode? Does it work if the service of the phone is interrupted? Depending on what the app is made to do, these factors can be paramount. Make sure to research the testing that went into any app you are considering.

Consumer Consideration

    App developers need to consider how their app will affect the user. Even a cheap app can be costly if it consumes too much data.
Most Smartphones come with a limited data plan. A good app will consider the consumer and be designed in a way that will not infer further charges with their monthly cellphone plan.  When deciding on which app to download, make sure to research the data transfer rate needed to use the app as well as any other factors that might create be supplementary charges.

A Well Built API

API stands for application programing interface. In layman’s terms, an API is the part of an app’s programing that controls how it communicates with other apps and programs. This is an important part of any app’s development because it directly affects functionality. If you download an app that connects your smartphone to your Twitter account and the API is dysfunctional and doesn’t connect well, the functionality of that app is rendered useless. Basically, if the API is broken, your Twitter postings will not work. Make sure to research the reliability of an app’s API before downloading.

While an app’s worth can be of objective determination, there will always be several key elements to look for when searching for that perfect new download. For more tips on finding great apps, take a look a this article.

The Little Things that Count with Content

Wednesday, June 30th, 2010

Author: Gen Federico

Maybe you’ve done some search engine optimisation, you’ve got your site polished up and it’s ready to roll. In your initial tests though, you’re finding that for some reason people seem to prefer your competitors. In fact, when you take a look at the two sites, even you can see that there’s something about your competitors that gives them an edge.

Sites that are similar in almost every way can still give very different impressions, and often it’s the smallest things that make this difference. Your search engine optimisation campaign should be able to give you the edge over your competitors, but you can’t always count on internet users clicking on the site that’s at the top of the listings. If your competitors are in the top ten, they’re still tough competition, and it’s up to your site itself to secure the victory. (more…)

What Can SEO Benefits Do for You?

Monday, June 28th, 2010

Author: Kristopher Mckee

SEO, or Search Engine Optimization, is a big thing nowadays for websites wanting to gain more popularity in search engine results pages. This is because it brings many benefits to website owners especially to those who are using the Internet to generate income. SEO can be seen as a marketing strategy since it can boost up potential income by attracting web surfers to visit a site and know more about it. The following are some of the paybacks that SEO can bring to website owners. (more…)

Measurements that Matter

Thursday, September 3rd, 2009

By Roger G. Best

One of the biggest questions I’m presented with is dealing with making an on-line presence more than just a brochure that is viewed on-line every once in a while (my words, not necessarily theirs).  They will ask me questions about how do drive traffic to their site, or a similar question.  And, let’s face it, we don’t spend all that time and money to develop/maintain the site just because we want the bragging rights of saying we have one.  We do it in hopes that “if you build it, they will come”.  I’ve heard that somewhere before.  But, it’s important to look beyond “hits” or “visits” when we evaluate the effectiveness of a web site.  Let’s look at a few things that can help us focus on what’s really important. (more…)