Author: Gen Federico

Maybe you’ve done some search engine optimisation, you’ve got your site polished up and it’s ready to roll. In your initial tests though, you’re finding that for some reason people seem to prefer your competitors. In fact, when you take a look at the two sites, even you can see that there’s something about your competitors that gives them an edge.

Sites that are similar in almost every way can still give very different impressions, and often it’s the smallest things that make this difference. Your search engine optimisation campaign should be able to give you the edge over your competitors, but you can’t always count on internet users clicking on the site that’s at the top of the listings. If your competitors are in the top ten, they’re still tough competition, and it’s up to your site itself to secure the victory. (more…)

Author: Kristopher Mckee

SEO, or Search Engine Optimization, is a big thing nowadays for websites wanting to gain more popularity in search engine results pages. This is because it brings many benefits to website owners especially to those who are using the Internet to generate income. SEO can be seen as a marketing strategy since it can boost up potential income by attracting web surfers to visit a site and know more about it. The following are some of the paybacks that SEO can bring to website owners. (more…)

By Roger G. Best

One of the biggest questions I’m presented with is dealing with making an on-line presence more than just a brochure that is viewed on-line every once in a while (my words, not necessarily theirs).  They will ask me questions about how do drive traffic to their site, or a similar question.  And, let’s face it, we don’t spend all that time and money to develop/maintain the site just because we want the bragging rights of saying we have one.  We do it in hopes that “if you build it, they will come”.  I’ve heard that somewhere before.  But, it’s important to look beyond “hits” or “visits” when we evaluate the effectiveness of a web site.  Let’s look at a few things that can help us focus on what’s really important. (more…)