You want to make it as easy as possible for your customers to communicate with your business. You’d like your customers to have a simple and fast way to contact your small business if they have questions or inquiries about a product or service. Maybe, then, it is time to install a live-chat application on your business’s website.
Recently, Ivana Taylor wrote an article for the American Express OPEN Forum about live chat and how it can make a company more accessible to consumers. Have you ever walked around a department store in search of an employee to answer your question? It’s frustrating. With live chat, your customers won’t have that encounter when visiting your website. They can ask you a question and get the response right away.
Live chat apps
There are many live chat apps out there. Some are expensive, but there are several out there that are great for the small business owner. A very simple one is called Olark’s live chat tool. This is simple to operate, and, as there are no extra features, easy to maintain. However, if you’re looking for something a little more robust, one of these three may be what you are looking for. LiveChat.com, SnapEngage, and LivePerson are all inexpensive and have the added feature of allowing the business owner to live chat via mobile device. This is very convenient if you are always on the go.
Live chat has become a recent trend as it can put companies ahead of their competitors. It can help small business owners win the confidence of clients and build long term relationships with them.