Archive for February, 2012

The Mouse: Good Night and Good Luck

Wednesday, February 29th, 2012

Mouse-free computing is something we’ve just begun to taste. We have touchscreens on many devices including tablets, phones, and e-readers. These allow us to access the Internet; send texts, and emails all without a mouse. So is this the shape of things to come? Can we eventually leave the mouse in the dust and move on to more advanced ways of communicating with our computers?

Gesture sensing

Consumers who own Wii or PlayStation video game systems already have an idea of this. These two game systems offer users the chance to play games and explore the internet through wireless remotes that synch with body movements. Wii players can smack a tennis ball by swinging their hands while they hold a wireless remote. They are able to jog in place, climb a virtual mountain, or shoot menacing robots in the same way. This is called gesture sensing. The tech isn’t quite ready for standard computing yet. However, it isn’t difficult to imagine a future where gesture sensing becomes one of the primary modes of interacting with our computers.

Multi-touch technology

Multi-touch technology is the one other interactive innovation that is being used in a few common devices, namely, tablets, e-readers, and smartphones. This technology allows users to tap icons to open program, pinch or extend their fingers to zoom or minimize the images on their screens. Since this is a relatively new technology it’s still being refined. How do you think this will be utilized in the foreseeable future to allow us easier navigation around our computers?

Voice recognition

Another possible technological advancement that may replace the mouse involves voice recognition. Instead of clicking on a mouse button to open up a program, users can simply tell their computers to open an individual word file or close iTunes. Some of this already exists, most notable is Dragon NaturallySpeaking, which allows users to dictate reports and stories to their word-processing programs. Again, the tech still needs refinement, but a future where we speak to our computers isn’t really that far-fetched.

No matter what new technologies arise or how refined the ones we spoke about get, the odds are that the mouse will not disappear all together. It has served us well, and we know we can easily rely on it.

Writing Unique Content is a High Priority for SEO

Monday, February 27th, 2012

Unique content should be in the top two or three on your list of High Priority items for you web site.  Unique content is not only an important issue for SEO but an equally important issue for your site visitors.  You need to provide content that has different, fresh information than you might find on other sites, or other Web page. A fresh approach will win readers so don’t just restate the accepted views… I hate to use an already over used phrase, but “Think Outside the Box” whenever possible.  

Unique content can be a fairly simple process if you’re familiar with the topic on which you are writing and, hopefully, you are very familiar with the topics related to your business.  Although some people are not good writing or simply do not like to write, while others don’t have the time and inclination to do so.  Regardless of which category on which you fall, it’s important that you make sure that what you put on your web site is original (as in, not plagiarized, at a minimum) and, better yet, unique and interesting enough to cause the search engines to take note and your readers to want to read more.  

 

It’s important to have unique content because search engines don’t like websites with duplicate content.  Using plagiarized information can not only cause you problems with the search engines, but it may also lead to issues with the original writer/owner of the content. If you are not good at, or don’t particularly like to write, there are other options.  Just click the “Contact Us” link and request the info and I’ll let you know about those options.

Finally, good quality, original content builds credibility.  Your readers will see that your content is unique and that you know what you’re talking about.  All-in-all, this can position you as a trusted authority on a topic and increased the odds that your readers will purchase from you, or come back again when they are looking for something related to the topics you cover on your site.

I’d love to hear your thoughts and opinions on this area.  Feel free to chime in!

 

Explaining How Smartphone Charging Pads Work

Friday, February 24th, 2012

You use your smartphone to buy movie tickets, download your favorite songs, and make online reservations at the new French restaurant. But, if your smartphone battery dies, it’s not possible to do any of this. And to be honest, charging your smartphone the old-fashioned way is a drag. You have to plug your charger into an outlet leaving it connected long enough to give it sufficient power.

Now by using a smartphone charge pad, charging your phone is much simpler.

Charge your phone wirelessly

Charge pads are mats that allow devices to be charged wirelessly. Just by laying your device on the mat it will begin to charge, this nearly eliminates cord mess and searching for an outlet. You can even charge multiple devices, including iPods and tablets, simultaneously using these mats.

But how do these devices work? Basically, a charge pad utilizes electro-magnetic induction charging. They create a magnetic field atop the mat that provides power to the batteries of your devices.

Charge pads a technology in progress

Smartphone charge pads, though, haven’t really seized the imaginations of consumers. There are some explanations for this: To start with, today’s charge pads aren’t inexpensive. In some instances, they cost nearly as much as the gadgets that consumers need to charge.

Another reason is that they take up space. Consumers who want to eliminate the mess of cords don’t mind this, but this doesn’t help people looking to create more space on their desk.

An improving wireless world

As technology improves we are bound to see smaller, more efficient, and less costly charging pads that can be purchased. Eventually, my guess is that these will be must-have items.

SEO and Good Content

Friday, February 24th, 2012

Write great content

One if the fist things you should do, and one of your highest priority items, as it applies to SEO is to “Write Great Content”.  Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won’t stick around on your site and search engines won’t find your site valuable. Great content starts with being relevant and interesting.  If what you write (subject matter) isn’t appealing to your target audience, your work will go unappreciated and possibly unnoticed.

Formatting is also important as it applies to great content.  Visual appeal will draw your audience in and may encourage them to read further. Some suggestions would include:

  • Bulleted Lists
  • Numbered Lists
  • Headlines
  • Sub-headlines
  • Bolded words
  • Blocking off or centering chunks of text
  • Photos, pictures and images that are relevant to the topic

Spelling and Grammar are also a REALLY BIG issue.  I cannot emphasize this enough: always check your work after you are done.  Spell check isn’t enough and aren’t always accurate.  They sometimes changes words (aka, auto-correct) automatically that you may not notice as you type them.  Or, you may use the wrong form of a word and not realize it until later (i.e. their vs. there vs. they’re).  Always step away from the article for a while to give yourself time to refresh your thought process and give it a look with fresh eyes.  Even better, have someone else check your work.

Another thing that can actually improve your content is to add a call to action. People enjoy being drawn into the article… it makes them feel like they are part of it and not just a spectator.  Not giving them some type of call to action may leave the reader with that “hanging” feeling.  A call to action can bring someone closer, draw that “little extra” out of your reader and it might even help you to develop a deeper relationship with them.

By the way, can you proof read this for me and let me know if I forgot to make it interesting or missed any of my typos? :)  

Seriously, your thoughts and comments are welcome!

New to Windows 7? Tips to Make You More Productive

Thursday, February 23rd, 2012

Windows 7 has numerous features making it a great improvement over previous systems. However, like most things, if you are unaware of all these features you could be missing out.

By mastering a few simple tricks, you can get the most out of Windows 7.

  • If you would like to copy images from your computer to a CD or DVD it is now much easier with Windows 7. Double-click the ISO image you want to burn and select the drive that has your blank disc in it. After choosing the “burn” option all you need to do is wait!
  • Effortlessly find and repair problems. If your operating system is acting strangely, just click the “Control Panel” option. After that, you can simply click “troubleshooting” to access a number of wizards that will take care of commonplace operating problems. This includes cleaning up systems that are slowed by an excessive amount of adware and other clutter.
  • Installing a large amount of cumbersome software will slow your system down. It is possible to prevent this by using the AppLocker feature. This lets you pre-approve specific programs for installation. Which stops any non-preapproved software from being downloaded.
  • One fantastic aspect for people who work remotely is its power efficiency service. It’s simple to get details about the quantity of power your laptop is using, which is often important if you are working on a project and are far from a power source.

I hope you found something of benefit here.  Please comment with your own “Tips” and/or questions.  You might just be the catalyst for a deeper conversation.

 

WordPress: A Growing Platform

Friday, February 17th, 2012

Once used primarily as a blogging platform, WordPress is now one of the most popular website publishing and content management tools on the internet. According to Tech Crunch, about 22 out of every 100 new active domains in the U.S. run WordPress. What’s more, one of the most popular publishers in the world uses WordPress.

Here are 7 things you should know about WordPress:

  1. WordPress provides dynamic page generation. Which means no more rebuilding all your pages each time you update your website! Updating your site’s content and design is fast and simple, and the required server storage space usage is nominal.
  2. You can build a free subdomain in seconds. You can register at WordPress.com to receive a free website (e.g. www.yourname.wordpress.org). This can be great if you don’t have the funds to invest on external hosting and domain services.
  3. The ‘Famous 5 minute install’. For those who have already purchased and are hosting your domain someplace else, WordPress can be installed quickly and easily. And have no fear – coding is not necessary.
  4. If you do own your own domain there are some minimum requirements to run WordPress. You need to make sure you have the appropriate and compliant versions of PHP and MySQL. This will ensure that you can receive accurate WordPress support if required.
  5. There are countless great looking templates (known as “themes”) available from various sources on the Internet. Many are free, some are not. Either way, determine the best design for your website is quick and easy.
  6. WordPress has centralized management. Making managing your pages, posts, as well as your users easy with WordPress.
  7. WordPress encourages e-commerce. There’s an plethora of plugins that have already been developed that enable you to accept payments, advertise, and more on your website. The easy plugin search keeps all of these options at your fingertips.

A blog is one of the best way to add new and fresh content to your website.  Adding a WordPress blog your existing domain will help generate new visitors to your site, which is where you will be able to introduce them to the services you offer or the products you sell.  We’d love to help you with that endeavor.  It doesn’t matter if you have an existing site or not, we can help.  Feel free to give us a call.

 

Less Than Successful Tech

Wednesday, February 15th, 2012

We always read about the most popular gadgets on the market. But for every technology that changes our lives there is something that flops. It’s difficult to judge what the general public will take a fancy too, so companies take a risk when they release something. Below we explore a handful of technologies that fall outside of the “took flight” category.

Famous tech failures

  • Apple TV: This device gives users the ability to purchase entertainment from iTunes then stream it to the device of their choice. Good idea? Probably, if it wasn’t so restricted to iTunes.
  • Sony Mylo: You will possibly not remember the Mylo. That is because it came and went without eliciting much reaction from consumers. This Wi-Fi-enabled mobile device permitted consumers to connect to the Internet, send e-mail, and hold online chats. In addition, it came with Skype for free Internet calls. Sadly for Sony, the iPhone and its massive app store simply overwhelmed the Mylo.

The Segway peters out

  • Segway PT: The Segway PT scooter hasn’t exactly been a flop. Nonetheless, it never caught on in the way its manufacturers supposed. This two-wheeled transportation machine was supposed to be a must-have for commuters traveling to work and for family members taking short trips to their local supermarket. Unfortunately, the scooter makes people look kind of silly when they’re riding it. Maybe this is why the device hasn’t become a mainstream alternative to cars.

The CueCat doesn’t purr

  • CueCat: Shaped like a cat, the CueCat was a barcode reader released to the public in 1999. It permitted consumers to open a link to an Internet address by scanning a barcode on an item. The idea was that consumers would appreciate surfing to a website without having to enter in that site’s address. This hypothesis proved flawed, and it wasn’t long before the CueCat’s maker, Digital Convergence Corporation, was out of business.

What’s your favorite “Less Than Successful technology?

The iPhone 4S – Is It Worth It

Wednesday, February 15th, 2012

Apple is known for its forward thinking, cutting-edge and revolutionary inventions.  From the Apple IIe to the iPad, Apple has always been at the forefront of computing and communicating.  However, it has set the bar so high that even Apple finds itself hard to beat.  A good example is the recent release of the iPhone 4S – a truly impressive product using the latest and greatest technology available.  But to its loyal fans, people who are always expecting a revolution instead of an evolution, some might have found the launch of an upgraded/evolved iPhone 4 instead of a revamped and brand new iPhone 5, to be less than remarkable.  However, the 4S does present 3 very impressive upgrades, of which should inspire die-hard Apple users to seriously consider purchasing the iPhone 4S.

Software

Maybe the most noticeable of the iPhone 4S upgrades can be found in its speed and power.  The 4S features a dual-core A5 chip found in the iPad 2, which makes opening apps, loading the browser, scrolling through home screens and countless other operations much faster and smoother

Apple states that the iPhone 4S is twice as fast as the iPhone 4, and exhibits seven times its graphical prowess.

Siri

Probably the most compelling reason to upgrade to the 4S is the addition of Siri – a “personal assistant” who can parse the information you tell it through a mere conversation. For example, should you tell Siri, “Please tell Jodi that I’m running late”, it would know who Jodi is and which meeting you’re talking about, and contact her to reschedule. It’s a pretty cool feature when it works.  However, when Siri doesn’t work, it makes you realize that it’s still a work in progress. Although Siri shows its personality in its humorous answers to questions it can’t yet answer, you just want it work.  For more on the topic, visit http://www.forbes.com/sites/benzingainsights/2011/10/17/is-siri-seriously-awesome-or-seriously-flawed/

iCloud

iCloud is Apple’s replacement of MobileMe.  It is available on all new iPhone, iPad and Mac purchases, and immediately and securely stores everything on your device’s hard drive.  Access to music, apps, photos is much simpler from any other device.  One downfall, though, is that some MobileMe users are finding that after MobileMe created its own user ID, it has been difficult for them to “sync up.” Equally frustrating is the fact that iCloud doesn’t recognize other mail accounts that don’t contain a me.com email address.  Again, like Siri, one would hope that these issues were hashed out before the launch.  When there are issues, the support options are few and VERY time consuming. 

In the final analysis, the iPhone 4S will of course be an enormous commercial success. But, are the upgrades worth the wait?  In the end, it depends on who you ask. If you’re a Mac-addict, always in need of the most up-to-date and coolest toy, then of course, it’s worth the wait.  With its improvements in power, efficiency, speed, software and upgrades, the 4S is an impressive machine.  However, if you’re able to get all you need from your old 3G(S), there’s really nothing completely revolutionary about the iPhone 4S.  As an evolutionary device, it’s still pretty cool. I know that there are die-hard iPhone fans and even some that don’t particular favor Apple at all.  I’d love to hear your thoughts.

 

Your Small Business and Data Security

Wednesday, February 8th, 2012

When it comes to data security, many people think they have an abundance of systems and precautions in place to keep their data secure. Sure, you will have antivirus software and you may even update it regularly. You may also feel that you’re too small of a company to be a target of a hacking attempt. Only big firms that have tens of thousands of clients need to be concerned about cyber criminals, right? Wrong. Hackers and cyber criminals have in fact escalated their focus on small businesses. We would like to help you understand the dangers your small business may be facing.

Small firms: low-hanging fruit

The truth is, hackers have realized that small businesses are easier targets, and therefore are increasingly preying upon them. They are able to infiltrate their systems at a considerably faster rate, and with a better percentage of success as well. This means a cyber criminal can invade multiple targets in the time it would take them to lay siege to a better-guarded system with a higher level of data security. How can it be worth their while to steal from a mom and pop operation? In today’s modern world, practically every business makes use of digital payment processing methods. When your customers pay using a credit card, this data must run through your system to be validated. This represents a goldmine of data for hackers, as they can lift this data without being detected. With your customers’ credit card numbers, addresses and names, they can make fraudulent charges on their accounts.

How hackers gain access to your data

Hackers usually take a multiple-point-of-entry approach when trying to breach your company. Don’t be fooled that email is the only way a hacker will try to infiltrate you. While harmful email attachments are the most widely used tactics that hackers use to mine data from a company, they also use low-tech methods as well. Direct phone calls to lower level employees or even a in-office visit posing as system administrator are among the low-tech ways criminals may target your enterprise. You might believe your employees are impervious to these seemingly evident ploys, but it only takes one error to open your company up to an attack.

The buck stops with you

Many people believe that since credit card companies are usually liable for any deceptive charges that occur from a hacking event, that data security isn’t crucial. While this may be true for a consumer, for a business owner the outcome may be very different. Consumers will hold you accountable personally should their information be stolen. Damage control after an attack can cost a business thousands of dollars and in some cases a single attack can spell the end of business in general.

An ounce of prevention…

Data security is very important and any extra precautions you can take would be wise. Use strong passwords and update your existing security systems often. Educate your staff on safety measures they can take, such as creating strong passwords and never giving out login information. Hiring an outside consultant to help you ensure you and your client’s information is safe is another good idea. Simple measures can give you peace of mind that your systems are safe, and your clients will know you have their best interests at heart.

Ideas for Improving Company Culture: Part 2

Friday, February 3rd, 2012

Our last blog centered around company culture as well as the effect it could have on your brand. Your company’s culture, good or bad, shows up in your brands reputation. We talked about ways to measure the cultural health of your organization, but exactly how do you give your company a cultural transformation?

The first step is to ask yourself a few questions to get a sense of the “feel” you would like your business to have:

  • What traits do you want your company’s environment to embody? Originality, respectfulness, acceptance, fun, etc.
  • How can you mirror you company values in the culture?
  • How is information distributed to employees? Are they left in the dark frequently?
  • Do you reward employees and in what ways? 
  • Does everybody in the company feel heard? If not, how could you improve this?

These should lead you to more questions. Consider having a brainstorming session with your employees to determine the right answers for your company. Below are some ideas we came up with:

Suggestion/Thought box – This is an easy way to allow people to share thoughts and opinions about the current events within the company. The employee could choose to make the suggestion anonymous or not, and any suggestions or concerns could be addressed in monthly company gatherings.

Empower employees – Give people control over their jobs by treating them like peers rather than peons. You can accomplish this by being more transparent; don’t just communicate when you have successes, let them know when things aren’t going flawlessly. It will create a team full of mutual support.

Flexible hours – You hired your employees because you have confidence in them to do their job. Permitting them to have relatively flexible hours shows you trust them to get their work done well and on time. The respect you give them will be reflected in the respect they give you.

Dress code – Today it is unusual that people are required to don suits and ties on a regular basis.  Giving employees freedom to express themselves using their wardrobe is a simple strategy to make them feel accepted for who they are. To take this one step further, think about themed days: silly hat day, bright clothing day, 80’s day, etc. It’s astounding how beneficial self-expression can be.

Celebrate – Your organization is the sum of everybody in it. Celebrate your team with group activities.  For example, cater lunch for everyone, have a movie or game day, or just throw a party. This can produce more cohesion in your team and promote collaboration.

Here are some things companies have done to give their culture a fun edge:

  • Spontaneous Nerf gun wars
  • Painting inspirational quotes on the walls
  • Hitting a loud gong when there is a success to let the whole company know
  • Foosball tournaments
  • Lunchtime Yoga
  • Lunchtime Crafting Club
  • Monday Mad Libs, whoever wishes to contribute, does, and then the completed Mad Lib is emailed to the company