Social media usage is growing at an unbelievable rate every month and there seems to be no foreseeable end to that trend.  With that, comes ever growing opportunities to promote your business and “get the word out” in ways that haven’t been available to us in the past.  If done properly using these various sites can be an effective tool to promote, and grow, your business.  But, before you move too quickly, there are a few things you should know.  At the very foundation of Social Media, in general, is the understanding that people become a part of these sites with a purpose… and that purpose is NOT to buy anything.  The join to connect with old friends, meet new ones, find a lost love, keep up with family members and stay in touch with the people of their choosing. (more…)